ConvoyLeads vs. the stock DDC e-price form
The stock e-price form that ships on most Dealer.com VDPs is an unbranded, unverified button with a lead-delivery path that depends on the dealer's site provider setup. ConvoyLeads replaces it with a fully branded price-unlock widget that states the discount up front, verifies every shopper by text or email before a lead is created, and delivers each lead into the CRM the dealer already uses.
- ×No brand color: outlined gray button
- ×No customizable copy or modal headline
- ×No discount messaging on the CTA
- ×No verification: junk leads slip through
- ×Lead routing depends on dealer's site provider
- ✓Full brand control: color, height, corners, lock icon
- ✓Custom button label, modal title, and discount copy
- ✓Show shoppers exactly how much they'll save
- ✓Verification by text or email on every lead, before it's saved
- ✓Delivers into any CRM: CDK eLead direct or ADF email, no FTP
1. Branding: your store vs. a generic outlined button
The stock DDC e-price form ships the same outlined gray "Get Today's Price" button and the same generic modal on every dealership that hasn't replaced it: no logo, no brand color, no store-specific copy. ConvoyLeads gives every rooftop its own button color, shape, height, label, and modal headline, configured from a dashboard, so the CTA looks like it was built for that store instead of bolted onto it.
2. Discount messaging: implied vs. concrete
The stock form asks shoppers to submit contact info before showing them anything. ConvoyLeads can state the incentive on the button itself ("Unlock Instant Price") and show the listed price, savings, and sale price the moment the shopper verifies: a percentage or a flat dollar amount off the listed price, configured per dealer. Concrete numbers convert better than a vague promise to "contact us."
3. Lead quality: none vs. verified
The stock form has no verification step, so fake numbers and bot submissions land in the CRM the same as real ones. ConvoyLeads requires a one-time text or email code before a lead is created, with no setting that turns it off; if a shopper can't verify, no lead is written. That alone removes most junk before it ever reaches a BDC.
4. Delivery: whatever your provider does vs. a documented path into your CRM
Where a stock-form lead goes, and how fast, depends entirely on how the dealer's site provider has that store configured (commonly FTP drops or email parsing). ConvoyLeads delivers every lead into the CRM you already use: a direct Fortellis Direct Post into CDK eLead, and/or ADF 1.0 XML email into any CRM with an ADF intake (VinSolutions, DealerSocket, Tecobi, eLead), with full vehicle context and a per-lead audit log.
Common questions
What is the stock DDC e-price form?+
It's the default "Get Today's Price" / e-price widget that ships on Dealer.com vehicle detail pages before a dealer replaces it. It's unbranded, has no phone verification, and its lead delivery path depends on how the site provider has that store configured.
Can ConvoyLeads run alongside the stock form instead of replacing it?+
Yes, technically both can sit on the VDP CTA stack at once, but we recommend retiring the stock form once ConvoyLeads is live. Two competing "get the price" buttons split clicks and confuse shoppers about which one to use.
Why does verification convert better than the stock form?+
It doesn't increase form starts, it increases usable leads. Every phone number or email is confirmed working before the lead is created, so the leads that do arrive connect at a much higher rate, and BDC staff stop spending time on dead contacts.
Do I need to change my Dealer.com templates to switch?+
No. ConvoyLeads is loaded by Dealer.com through their standard Web Integration API, the same mechanism the stock form uses. No template or theme changes are required.
Replace the stock form on your own VDPs
ConvoyLeads swaps in on your Dealer.com site through the standard Web Integration API, no template changes, no replatform.